4Cs | The 5th C | Fancy Shaped Diamonds  

1. Consumer Confidence
We are committed to operating our businesses with a view to ensuring that consumers buying diamond jewelry are able to rely with confidence on the professional and ethical standards and technical skills of the gem diamond industry, taking account of the following:

  • Natural diamonds are objects of prestige, a luxury good, generally acquired for sentimental reasons and are regarded as items of value by the consumer.

  • Diamonds are a unique item about which the consumer has limited expertise and consequently, in order to make an informed choice, the consumer is reliant on (i) the standards and integrity of the diamond industry, and (ii) information from the diamond industry as to cut, color, clarity and carat weight and other attributes, including the application of any treatment.

    Treatment means any process, treatment or enhancement changing, interfering with and/or contaminating the natural appearance or composition of diamond. It includes color (and decolorization) treatment, fracture filling, laser and irradiation treatment and coating.

  • The highest professional and ethical standards and technical skills are necessary to ensure that consumer trust is not misplaced and that the reputation of the gem diamond industry is maintained and enhanced.

2. Business Practices
Leading Jewelers of the World members are committed to operating their businesses in such a way that they neither engage in, nor encourage in any manner, the following practices which are regarded as unacceptable and against the public interest and that of the diamond industry:

  • Buying and trading rough diamonds from areas where this would encourage or support conflict and human suffering.

  • The use of child labor.

  • Practices which intentionally or recklessly endanger or harm the health or welfare of individuals.

  • Conduct which conflicts with the principles set out in (1) above, thereby bringing the diamond industry into serious disrepute.

3. Commitment
Leading Jewelers of the World members are committed to the highest industry ethics including the following:

  • Action to address concerns arising out of the misuse of rough diamonds in support of conflict and regular discussions on other issues relevant to the gem diamond industry responses.

  • The provision of proper working conditions (including the health, safety and well-being of workers).

  • The dignity of individuals and best practices to ensure the fair treatment of individuals.

  • Full compliance with international best practice and the related regulatory framework with respect to the environment.

  • Full disclosure at all levels of the diamond distribution chain and, most importantly, to consumers, of all treatments to natural diamonds and compliance with the rules, regulations and guidelines published from time to time by the diamond industry's governing bodies.

© Copyright LJOTW 2008